This report examines the methods employed by ten mobile-only operators to expand into the fixed broadband (FBB) market. It explores common approaches, evaluates the success of each operator, and analyzes the advantages and challenges associated with their strategies.
Key Questions Addressed in This Report:
- What are the most common tactics mobile operators use to introduce fixed broadband services?
- What types of infrastructure are utilized by mobile operators to deliver fixed services?
- How do mobile operators position their retail pricing strategies when entering the fixed broadband market?
- Which mobile operators have achieved the greatest success in terms of fixed broadband market share?
- What are the key benefits and drawbacks of these strategies?
Operators Included in the Study: 2degrees (New Zealand), Digi (Spain), Iliad (Italy), Maxis (Malaysia), Odido (Netherlands), Salt (Switzerland), T-Mobile (Poland), T-Mobile (USA), Vodafone (Australia), Vodafone (UK)
