This report outlines essential findings from a consumer survey conducted in Saudi Arabia, providing a detailed operator-level analysis of fixed broadband, mobile, and pay-TV services.
The survey was conducted in July 2024 and was designed to represent the mobile internet user population in Saudi Arabia. Age, gender, and geographic quotas were applied to ensure balanced representation, with a sample size of at least 750 participants.
Key Areas of Focus in This Report:
- Customer Feedback: Evaluation of Net Promoter Scores (NPS) and satisfaction levels for broadband and mobile providers in Saudi Arabia.
- Churn Drivers: Insights into the primary factors influencing mobile customer satisfaction and the likelihood of switching providers.
- Subscriber Profiles: Analysis of fixed broadband users by speed tier and mobile users by data plan allocation.
- Operator Interactions: Assessment of service channels and their influence on customer experience.
- Streaming Insights: Market penetration and NPS of the most popular video streaming platforms in Saudi Arabia.
