Overview of Uganda Telecom Market

Updated with data to 2Q 2024

This report provides a detailed analysis of Uganda’s telecom market, covering key performance indicators (KPIs), subscriber trends, penetration rates, revenue, and ARPU. It also explores operator strategies, market share, and infrastructure developments across both fixed and mobile networks.

Company Coverage

The report includes insights on the following key telecom operators in Uganda:

  • Airtel Uganda
  • MTN Uganda
  • Uganda Telecommunications Corporation Ltd (UTel)

Data Coverage & Key Performance Indicators (KPIs)

Telecom Connections

Mobile:

  • Total mobile connections (handsets + mobile broadband, excluding IoT)
  • Total connections including IoT
  • Handset segmentation: smartphones vs. basic phones, smartphone share
  • Mobile broadband subscribers
  • Technology breakdown: 2G, 3G, 4G, 5G and their respective market shares
  • Subscription models: prepaid vs. contract and their market shares
  • IoT connection volume and penetration

Fixed:

  • Voice services: narrowband, VoBB, dial-up
  • Broadband technologies: ADSL/VDSL, fiber (FTTP/B), cable modem, fixed wireless access (FWA), 5G FWA, and other technologies
  • Penetration levels: broadband and voice (households and business sites)

Pay TV:

  • Subscription and operator market share

Traffic Data

Mobile:

  • Total mobile-originated voice minutes
  • Outgoing minutes per user (MoU per connection)
  • Total and per-user mobile data consumption
  • Messaging traffic

Fixed:

  • Fixed-originated minutes
  • Outgoing MoU per active fixed connection

Macroeconomic and Market-Wide Metrics

  • Gross Domestic Product (GDP)
  • Population statistics
  • Number of households and business sites
  • Currency exchange rates

Revenue Breakdown

Service Revenue

Mobile:

  • Total revenue and GDP share
  • Revenue per capita per month
  • Revenue breakdown by:
    • Prepaid vs. contract services
    • Voice, messaging, and data revenue share

Fixed:

  • Total revenue (retail + wholesale)
  • Share of GDP
  • Revenue per capita per month

Retail Revenue

Mobile:

  • Total retail revenue and GDP impact
  • Revenue per GB of mobile data
  • Revenue segmentation by technology: 2G, 3G, 4G, 5G
  • Revenue from:
    • Voice (total and per minute)
    • Data (total and per GB)
    • Messaging
  • Handset revenue segmentation: prepaid vs. contract
  • Revenue from: mobile broadband and IoT services

Fixed:

  • Total fixed retail revenue and GDP share
  • Revenue breakdown by:
    • Voice services
    • Dedicated connections
    • Broadband technologies (ADSL/VDSL, FTTP/B, cable modem, FWA, 5G FWA, other technologies)
    • ICT services
  • Pay TV revenue

Wholesale Revenue

  • Mobile wholesale revenue
  • Fixed wholesale revenue

Average Spend and Revenue Per User

Average Spend Per User (ASPU)

Mobile:

  • Total ASPU
  • Breakdown by service: voice, data, mobile broadband, and IoT
  • Handset-based ASPU segmentation: total, prepaid, contract, voice, messaging, data

Fixed:

  • Voice ASPU
  • Broadband ASPU (ADSL/VDSL, FTTP/B, cable modem, FWA, 5G FWA, other technologies)

Average Revenue Per User (ARPU)

Mobile:

  • Total ARPU
  • ARPU by: prepaid vs. contract
  • ARPU segmentation by service: voice, data, messaging
  • ARPU segmentation by technology: 2G, 3G, 4G, 5G

This report provides a comprehensive assessment of Uganda’s telecom market, with detailed metrics, forecasts, and operator strategies.

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