Updated in October 2024 with data to 2Q 2024
This report, along with its associated data, provides an in-depth analysis of Ghana’s telecommunications industry. It covers key performance indicators (KPIs), subscriber data, penetration rates, revenue, and ARPU. Additionally, the report examines the competitive strategies of major telecom providers in both fixed and mobile sectors, offering insights into market share and infrastructure development.
Companies Covered
The report includes an assessment of the following telecom operators in Ghana:
- AirtelTigo (AT)
- Glo
- MTN
- Vodafone
Key Data and Metrics
This report features a comprehensive range of market metrics, covering historical data and industry trends.
Telecom Connections
Mobile:
- Total connections (handset and mobile broadband, with and without IoT)
- Handset breakdown: smartphone vs. basic phones and smartphone market share
- Mobile broadband connections
- Network technology distribution: 2G, 3G, 4G, 5G (percentage of each)
- Subscription types: prepaid vs. contract and their respective market shares
- Internet of Things (IoT) connections and penetration
Fixed:
- Voice services: narrowband, VoBB, and dial-up
- Broadband technologies: ADSL/VDSL, fiber (FTTP/B), cable modem, fixed wireless access (FWA), 5G FWA, and other methods
- Broadband and voice penetration among businesses and households
Pay TV:
- Subscriber base and penetration trends
Traffic Data
Mobile:
- Outgoing mobile voice call minutes
- Average minutes of use (MoU) per connection
- Total and per-user mobile data consumption
- Number of messages sent per connection
Fixed:
- Outgoing fixed-line voice call minutes
- MoU per active fixed-line connection
Macroeconomic and Market-Wide Indicators
- Gross Domestic Product (GDP)
- Population figures
- Number of households and business sites
- Currency exchange rates
Market Share and Operator Performance
Mobile:
- Total, prepaid, and contract connections, including market share and year-on-year growth
- Revenue breakdown: total service revenue, voice and data revenue, and the proportion of total revenue generated from data services
- ARPU analysis across mobile, voice, and data segments
Fixed:
- Broadband subscriber numbers, market share, net additions, and yearly changes
- Retail broadband revenue and average spend per user (ASPU)
Pay TV:
- Total connections and revenue figures
Revenue Analysis
Mobile:
- Total service revenue and GDP contribution
- Revenue per capita per month
- Revenue from prepaid vs. contract services
- Breakdown of earnings from voice, messaging, and data
Fixed:
- Total revenue, including retail and wholesale earnings
- Contribution to GDP
- Revenue per capita per month
Retail Revenue Breakdown
Mobile:
- Total revenue and its share of GDP
- Revenue per GB of mobile data
- Revenue segmentation by network type (2G, 3G, 4G, 5G)
- Voice revenue (earnings per minute), data revenue (per GB), and messaging revenue
- Handset-specific revenue from voice, messaging, and data services
Fixed:
- Overall retail revenue and economic impact
- Broadband revenue by technology (ADSL/VDSL, fiber, cable modem, FWA, 5G FWA, and other options)
- ICT services revenue
- Pay TV revenue
Wholesale Revenue
- Mobile and fixed wholesale revenue
Average Spend and Revenue Per User
Mobile:
- ASPU and ARPU for total mobile services, voice, data, and mobile broadband
- IoT and handset-specific ASPU/ARPU breakdown
Fixed:
- ASPU and ARPU for broadband and voice services
This report provides a valuable resource for understanding Ghana’s telecom landscape, analysing operator strategies, market trends, and future growth opportunities.
