This report, along with its detailed dataset, provides an in-depth assessment of Canada’s telecom sector. It covers key performance indicators (KPIs) and essential statistics on subscriber numbers, market penetration, revenue generation, and average revenue per user (ARPU). The report examines the strategies of major telecom providers in both fixed and mobile sectors, offering insights into market share and infrastructure development.
Companies Covered
The analysis includes key telecommunications providers in Canada, such as:
- Bell
- Cogeco
- Freedom Mobile
- Rogers
- SaskTel
- Shaw
- TELUS
- Videotron
Data and Metrics Included
This country report presents extensive telecom market data, with statistics available from 2006 onwards. It covers the following critical areas:
Connections
Mobile:
- Total connections (including handsets and mobile broadband, with and without IoT)
- Handset breakdown: smartphones vs. basic phones, smartphone adoption rate
- Mobile broadband usage
- Distribution of network technologies: 2G, 3G, 4G, 5G (share of each)
- Subscription types: prepaid vs. contract and their respective market shares
- IoT-specific connections and penetration metrics
Fixed:
- Voice services: narrowband, VoBB, and dial-up
- Broadband technologies: ADSL/VDSL, fiber (FTTP/B), cable modem, fixed wireless access (FWA), 5G FWA, and other options
- Broadband and voice service penetration across residential and business markets
Pay TV:
- Subscriber base and penetration statistics
Traffic Data
Mobile:
- Outgoing voice call minutes
- Average minutes of use (MoU) per connection
- Total and per-user mobile data consumption
- Number of messages sent per connection
Fixed:
- Outgoing fixed-line voice call minutes
- MoU per active fixed-line connection
Macroeconomic and Market-Wide Metrics
- GDP impact
- Population statistics
- Household and business site data
- Currency exchange rates
Market Share and Operator-Specific Performance
Mobile:
- Total, prepaid, and contract connections, along with market share and annual growth trends
- Breakdown of service revenue: total earnings, voice vs. data revenue, and data’s share of overall service revenue
- ARPU analysis for total mobile services, voice, and data
Fixed:
- Broadband subscriber count, market share, net additions, and year-over-year growth trends
- Broadband service revenue and average spend per user (ASPU)
Pay TV:
- Total connections and revenue performance
Revenue Analysis
Mobile:
- Overall service revenue and its share of GDP
- Revenue per capita per month
- Revenue distribution between prepaid and contract segments
- Breakdown of earnings from voice, messaging, and data services
Fixed:
- Total revenue, including both retail and wholesale earnings
- Contribution to GDP
- Revenue per capita per month
Retail Revenue Breakdown
Mobile:
- Total revenue and GDP share
- Revenue per GB
- Distribution of earnings across network technologies (2G, 3G, 4G, 5G)
- Revenue from voice calls, per-minute earnings, data consumption per GB, and messaging services
- Handset-related revenue, including voice and data earnings
Fixed:
- Total retail revenue and its economic impact
- Broadband revenue by technology (ADSL/VDSL, fiber, cable modem, FWA, 5G FWA, and other services)
- ICT services revenue
- Pay TV earnings
Wholesale Revenue
- Mobile and fixed wholesale earnings
Average Spend and Revenue Per User
Mobile:
- ASPU and ARPU for total mobile services, voice, data, and mobile broadband
- IoT and handset-specific ASPU/ARPU breakdown
Fixed:
- ASPU and ARPU for broadband and voice services
This report serves as a vital resource for understanding Canada’s evolving telecommunications landscape, offering key insights into market trends, competitive dynamics, and operator strategies.
