The State of Mobile Money Services in Zimbabwe

Historical and Economic Context

 

Zimbabwe’s Financial System: A Brief History

Zimbabwe’s financial sector has been deeply shaped by its political and economic trajectory. Following independence in 1980, Zimbabwe inherited a relatively robust banking infrastructure. For the next two decades, commercial banks, savings institutions, and microfinance entities operated within a reasonably regulated space.

However, the economic decline that began in the late 1990s—driven by land reforms, fiscal mismanagement, and international sanctions—led to rising inflation and declining trust in formal banking institutions. By 2008, the economy was in freefall, with hyperinflation reaching an estimated 89.7 sextillion percent per month, according to IMF estimates.

 

The Rise and Collapse of the Zimbabwean Dollar

The Zimbabwean dollar (ZWD) lost all value by 2009, leading to the adoption of a multi-currency system—primarily the US dollar (USD). This dollarization brought temporary stability but also introduced new complexities. Banks began to struggle with liquidity shortages, and formal banking access became even more limited for rural and low-income populations.

According to the World Bank (2010), only 20% of Zimbabweans had access to formal financial services at the time.

 

Cash Shortages and the Informal Economy

The years following dollarization were marked by persistent cash shortages, especially from 2015 onward. This cash crunch created ideal conditions for alternative payment systems to flourish. People began to trade mobile phone airtime and use informal networks for remittances.

This backdrop set the stage for the emergence of mobile money, with Econet Wireless launching EcoCash in 2011. The platform enabled users to send, receive, and store money using just a mobile phone, without needing a traditional bank account.

 

Mobile Phones as Financial Tools

Mobile penetration in Zimbabwe reached over 90% by 2020 (POTRAZ, 2021), far outpacing the penetration of banking services. This technological shift empowered citizens to bypass conventional banks and participate in a parallel digital economy built on mobile wallets.

The mobile money ecosystem quickly grew into a foundational part of the economy—used for everything from groceries and school fees to airtime and rent.

 

The Rise of Mobile Money Platforms in Zimbabwe

The Launch of EcoCash

The real turning point for digital finance in Zimbabwe came in 2011 when Econet Wireless, the country’s largest mobile network operator, launched EcoCash. Unlike traditional bank services, EcoCash allowed users to send and receive money, pay bills, and buy airtime using even the most basic mobile phones through USSD codes.

Its success was almost immediate. By 2014, just three years after launch, EcoCash had registered over 4 million users—a number that represented more than 30% of the country’s population at the time.

Key features of EcoCash’s early success:

  • USSD-based access, making it available to non-smartphone users
  • Widespread agent network across urban and rural Zimbabwe
  • Integration with utilities and merchants for bill payment and shopping
  • Cross-border functionality with remittance partners

 

EcoCash capitalized on the lack of access to formal banks, where the majority of rural Zimbabweans had no bank accounts but did own mobile phones.

 

Competitive Landscape Emerges

Following EcoCash’s dominance, other players entered the mobile money space:

  • OneMoney (NetOne): Launched as a state-backed alternative, aimed at increasing competition. Although its uptake has been lower, OneMoney has steadily grown, particularly after the RBZ encouraged users to diversify platforms post-2020.
  • Telecash (Telecel Zimbabwe): Entered in 2014 but has had limited growth due to infrastructure and market share constraints.

 

As of 2023:

  • EcoCash holds approximately 80–85% of the mobile money market share
  • OneMoney holds 10–15%
  • Telecash and others share the remaining <5%

 

Despite attempts to foster competition, network effects and early-mover advantage have allowed EcoCash to retain dominance.

 

Mobile Money Use Cases

Mobile money has evolved beyond peer-to-peer transfers. Common uses now include:

  • Utility payments (ZESA electricity, water)
  • School fees and tuition
  • Retail purchases in supermarkets and pharmacies
  • Transport fares
  • Payroll and pension disbursements
  • Government-to-person (G2P) payments

 

During Zimbabwe’s acute cash shortages (2015–2019), mobile money became the de facto payment system for the economy, with mobile wallet transactions reaching billions of Zimbabwean dollars monthly.

 

Platform Integration and API Expansion

To retain user engagement and drive growth, platforms like EcoCash have developed APIs to integrate:

  • Bank-to-wallet transfers
  • Merchant services
  • Loan and insurance products
  • Remittances (Diaspora channels)

 

The integration of fintech into mobile money has allowed new services such as micro-loans, crop insurance, and savings plans, extending the role of mobile money in financial inclusion.

 

Infrastructure and Access – Reaching the Last Mile

Mobile Penetration and Connectivity

Zimbabwe has one of the highest mobile phone penetration rates in Africa, with over 94% mobile penetration reported by the Postal and Telecommunications Regulatory Authority of Zimbabwe (POTRAZ) in 2023. This mobile saturation made it possible for digital financial services to scale quickly, even in the absence of formal banking institutions.

However, mobile penetration does not always equate to smartphone penetration. A significant portion of Zimbabweans still rely on feature phones and 2G networks, meaning that USSD-based services remain critical for inclusivity.

 

Agent Networks and Cash Availability

At the heart of Zimbabwe’s mobile money success is its agent network—thousands of small kiosks, shops, and individuals who offer:

  • Cash-in and cash-out services
  • SIM registration
  • Airtime sales
  • Support for transactions

 

During peak years (2017–2019), EcoCash operated over 50,000 agents nationwide. These agents became essential for communities, especially during periods of severe cash shortages, when formal banks had long queues or were entirely out of physical currency.

However, policy interventions and currency restrictions (more in Part 4) have since constrained agent operations.

 

Urban vs Rural Access

Urban centers like Harare, Bulawayo, and Mutare have near-complete coverage with mobile money services, mobile internet, and merchant integration. In contrast, rural regions, while having access to mobile phones, often struggle with:

  • Poor mobile network coverage (especially 3G/4G)
  • Limited number of agents
  • Lower financial literacy
  • Scarcity of POS infrastructure

 

Despite these barriers, mobile money remains the most accessible form of financial service in rural Zimbabwe. In fact, mobile wallets are often the first financial account rural users ever access.

 

Digital Literacy and Language Accessibility

Another key to mobile money’s reach has been its use of vernacular languages and icon-based interfaces on USSD menus. Basic training efforts, led by NGOs and mobile operators, have targeted women, youth, and smallholder farmers, expanding financial literacy.

Infrastructure Gaps and Future Needs

While the system is functional, it still faces key infrastructure challenges:

  • Erratic power supply affects mobile towers and agent kiosks
  • Limited fiber connectivity in remote areas restricts advanced services
  • Mobile internet costs remain high relative to income levels

 

These gaps must be addressed if Zimbabwe is to fully realize the promise of a digital financial ecosystem that includes all citizens.

 

Regulatory Environment – Controls, Crises, and Compliance

Early Oversight and Light-Touch Regulation

Initially, the mobile money sector in Zimbabwe operated in a lightly regulated environment. The Reserve Bank of Zimbabwe (RBZ) encouraged innovation in financial inclusion, allowing players like EcoCash to grow rapidly without the same level of scrutiny applied to traditional banks.

However, as mobile money became systemically important and began to handle more daily transaction volume than many banks, it drew increasing attention from regulators.

 

The 2020 Crackdown

In June 2020, amid allegations of market manipulation and parallel foreign exchange trading, the government temporarily suspended all mobile money transactions. The RBZ accused mobile platforms, particularly EcoCash, of facilitating illegal trades and fueling currency instability.

Key regulatory actions included:

  • Limiting transaction values and wallet balances
  • Requiring stricter KYC (Know Your Customer) compliance
  • Mandating separation of trust accounts for wallet funds
  • Forcing EcoCash to dismantle its agent network hierarchy

 

This crackdown drastically reduced transaction volumes and diminished trust in mobile money services for a time.

 

Interoperability and Market Competition

The RBZ also ordered interoperability between mobile money platforms and banks. While this was a positive step for consumers, it challenged the closed-ecosystem model that platforms like EcoCash had used to retain customers.

Despite regulatory intent, true interoperability remains partial, especially when it comes to real-time transfers and fee standardization.

 

Policy Shifts Toward a Cashless Economy

In recent years, the government has tried to promote a cash-lite economy while also tightening control over financial flows, especially regarding foreign currency. Mobile money sits at the center of this tension—being both a tool for inclusion and a perceived threat to monetary policy stability.

In 2023, Zimbabwe introduced ZiG, a gold-backed digital currency, with the stated aim of stabilizing the monetary base. While still in pilot phases, the government has hinted at integrating it into mobile platforms.

 

Economic Impact and Financial Inclusion

A Lifeline Amid Crisis

During Zimbabwe’s multiple economic crises, mobile money functioned as a lifeline. Citizens used it to:

  • Pay for basic goods and services
  • Receive remittances from family abroad
  • Run small businesses when banks limited cash withdrawals.

 

Inclusion of the Unbanked

Before EcoCash, fewer than 25% of adults had a bank account. By 2023, over 65% of adults were estimated to be financially included—largely due to mobile wallets (Finscope Zimbabwe 2022).

Groups benefiting most:

  • Women: Particularly in rural areas
  • Youth: Who use mobile wallets for informal trade and gig work
  • Smallholder farmers: Who access payments and inputs digitally

 

Supporting Entrepreneurship

Mobile money has enabled micro-entrepreneurship, allowing vendors, tailors, and informal traders to accept payments without needing a bank account or POS terminal.

Access to microloans, pay-as-you-go services, and mobile insurance has grown as fintechs integrate with mobile platforms.

 

Challenges and Controversies

System Reliability and Outages

Frequent system outages, often due to power failures or policy-imposed shutdowns—have undermined user trust. In some cases, networks went offline during peak hours, leaving users unable to transact.

 

Currency Instability

Users often struggle with the value erosion of Zimbabwean dollar balances on mobile platforms. Dual pricing systems (USD vs ZWL) further complicate mobile transactions, with merchants sometimes rejecting local currency payments outright.

 

Fraud and Cybersecurity Risks

As mobile money usage surged, so did SIM swap fraud, phishing, and agent abuse. Despite ongoing education efforts and RBZ directives, weak user authentication remains a major risk.

 

Regulatory Uncertainty

Frequent changes in policy (e.g., limits, platform bans, shifts to ZiG) create an unpredictable environment for investors and fintechs. This stifles innovation and long-term planning.

 

Innovations and Integration

API Integration and Fintech Partnerships

Mobile platforms have expanded services through APIs, enabling:

  • Third-party mobile banking apps
  • Bill and tuition payments
  • E-commerce checkouts
  • Agri-fintech solutions

 

Diaspora and Remittance Tools

Partnerships with providers like WorldRemit and Western Union allow remittances to be received directly into mobile wallets—vital in a country where diaspora funds are a key GDP contributor.

Microfinance, Loans, and Insurance

Fintechs now offer:

  • Nano-loans based on mobile usage and repayment behavior
  • Weather-indexed crop insurance via mobile
  • Savings groups digitized through wallets

 

These products enhance economic resilience and risk management, especially in rural areas.

 

CBDC and the Future of Digital Currency

Zimbabwe is exploring how mobile wallets could integrate with the ZiG digital currency—potentially reshaping how citizens store and spend money in a gold-backed format. The project is under development, with pilot programs launched in late 2024.

 

Comparative Landscape

Zimbabwe vs. Kenya

  • Kenya: M-Pesa is integrated with banks, offers credit and savings, and operates under clear regulation.
  • Zimbabwe: EcoCash is dominant but more constrained by policy and infrastructure.

Zimbabwe vs. Nigeria

  • Nigeria’s mobile money ecosystem is fragmented but gaining ground with players like OPay.
  • Zimbabwe’s market is concentrated but more mature in mobile wallet use.

Zimbabwe vs. South Africa

  • South Africa is card-driven with bank-led models.
  • Zimbabwe skipped plastic and went straight to mobile-first transactions.

 

Future Outlook

Rebuilding Trust

For mobile money to thrive, regulatory stability and system transparency are essential. Restoring trust among users, agents, and merchants must be prioritized.

 

Digitizing the Informal Sector

Targeted policies can help digitize:

  • Informal trade
  • Public transport
  • Agricultural value chains

 

Mobile money can become a tool for fiscal inclusion if coupled with incentives and tax-light environments.

 

Data-Driven Personal Finance

There is strong potential for AI-driven credit scoring, custom financial tools, and real-time budgeting apps that run on mobile wallets—particularly for informal workers.

 

Recommendations

For Policymakers

  • Encourage regulatory sandboxes
  • Ensure monetary stability before major interventions
  • Prioritize interoperability across platforms

 

For Mobile Network Operators

  • Invest in system reliability and agent training
  • Support open APIs and fintech ecosystems

 

For Development Partners

  • Fund financial literacy and rural connectivity projects
  • Monitor impacts on gender and youth inclusion

 

For Investors

  • Focus on agri-fintech, remittances, and SME finance
  • Monitor policy risk but consider long-term potential

 

Conclusion and CTA

Mobile money has transformed the economic terrain of Zimbabwe, from urban supermarkets to rural farming communities. Despite regulatory turbulence, the mobile wallet remains a lifeline, a banking gateway, and a platform for innovation.

At Danmari Nexus, we work with telecoms, governments, and fintechs to unpack Africa’s digital economy. From regulatory mapping to user research and investment intelligence, our team is your gateway to deeper insight and smart strategy.

Driving Growth with Market Intelligence

At Danmari Nexus, we are dedicated to empowering businesses with precise, actionable market insights tailored to the ever-evolving industries of Space, Telecom, Media, and Technology (TMT). 

Follow Us :

How Can We Help?