Mobile service providers have traditionally followed a common approach of offering larger data allowances in an effort to make customers happier and to encourage higher spending. However, the relationship between data allowances, data usage, and customer satisfaction is not as straightforward as it may seem. This report explores how data allowances affect various factors like customer satisfaction, churn, and spending.
Key Topics Analyzed in This Report
- Average Mobile Data Usage by Customer
- Analyzes the average data usage patterns among mobile customers across different regions and how they correlate with data allowances.
- Distribution of Data Allowances by Country
- Examines how data allowances are distributed in different countries and identifies trends across regions.
- Churn Intention by Data Allowance
- Investigates the relationship between data allowances and customer churn intention, revealing whether larger allowances contribute to customer retention or are a factor in churn.
- Net Promoter Score by Data Allowance
- Analyzes the Net Promoter Score (NPS) in relation to the size of data allowances, to gauge how satisfied customers are with their data packages and how likely they are to recommend their service providers.
- Monthly Spend by Data Allowance
- Explores the connection between data allowances and monthly spending, showing whether more generous data allowances translate into higher customer spend.
Survey Data Coverage
- The survey, conducted in July 2024, includes data from internet-using populations across the following regions, with at least 750 respondents per country:
- Europe: France, Germany, Ireland, Italy, Poland, Norway, Spain, Sweden, Turkey, and the UK
- North America: Canada and the USA
- Middle East: Saudi Arabia and the UAE
- Asia-Pacific: Australia, Malaysia, and New Zealand
- Africa: South Africa
Geographical Coverage
This report provides insights based on data from a variety of countries across multiple regions, offering a global perspective on mobile data usage trends, customer satisfaction, and spending behavior.
This analysis helps mobile operators understand how data allowances affect customer behavior, satisfaction, and spending, offering valuable insights for refining their service offerings and strategies.
