Digital advertising presents a compelling revenue opportunity for telecom operators, but recent market exits highlight the risks involved. This report explores the extent of operator involvement in digital advertising and the different approaches being taken across the industry.
Key Findings
- Understanding Digital Advertising
- Overview of the digital advertising ecosystem and value chain.
- Analysis of market dynamics and revenue potential for telecom operators.
- Opportunities for Telecom Operators
- Ways in which operators can leverage their assets to enter the digital advertising market.
- Key monetization strategies, including data-driven ad targeting and partnerships.
- Operator Strategies and Market Approaches
- Examination of different business models used by telecom operators in digital advertising.
- Evaluation of success factors and risks associated with each approach.
Key Questions Answered
- What is digital advertising, and how does the value chain function?
- What opportunities exist for telecom operators in digital advertising?
- What strategies are operators using to participate in the digital advertising market?
Operators Included as Case Studies
- AIS
- Axiata
- Comcast
- Singtel
- Telkomsel
- Turkcell
- Vodafone
- Verizon
This report provides insights into how telecom operators are navigating the digital advertising space, highlighting key lessons and strategic considerations for future market participation.
