Updated in October 2024 with data to 2Q 2024
This report provides an in-depth analysis of Tanzania’s telecom market, covering key performance indicators (KPIs), subscriber trends, penetration rates, revenue, and ARPU. It also examines operator strategies, market share, and infrastructure developments across both fixed and mobile sectors.
Company Coverage
The report includes insights on the following key telecom operators in Tanzania:
- Airtel Tanzania
- Axian Telecom (Axian)
- Halotel
- Tanzania Telecommunications Company (TTCL)
- Vodacom Tanzania
Data Coverage & Key Performance Indicators (KPIs)
Telecom Connections
Mobile:
- Total mobile connections (handsets + mobile broadband, excluding IoT)
- Total connections including IoT
- Handset segmentation: smartphones vs. basic phones, smartphone share
- Mobile broadband subscribers
- Technology breakdown: 2G, 3G, 4G, 5G and their respective market shares
- Subscription models: prepaid vs. contract and their market shares
- IoT connection volume and penetration
Fixed:
- Voice services: narrowband, VoBB, dial-up
- Broadband technologies: ADSL/VDSL, fiber (FTTP/B), cable modem, fixed wireless access (FWA), 5G FWA, and other technologies
- Penetration levels: broadband and voice (households and business sites)
Pay TV:
- Subscription and operator market share
Traffic Data
Mobile:
- Total mobile-originated voice minutes
- Outgoing minutes per user (MoU per connection)
- Total and per-user mobile data consumption
- Messaging traffic
Fixed:
- Fixed-originated minutes
- Outgoing MoU per active fixed connection
Macroeconomic and Market-Wide Metrics
- Gross Domestic Product (GDP)
- Population statistics
- Number of households and business sites
- Currency exchange rates
Revenue Breakdown
Service Revenue
Mobile:
- Total revenue and GDP share
- Revenue per capita per month
- Revenue breakdown by:
- Prepaid vs. contract services
- Voice, messaging, and data revenue share
Fixed:
- Total revenue (retail + wholesale)
- Share of GDP
- Revenue per capita per month
Retail Revenue
Mobile:
- Total retail revenue and GDP impact
- Revenue per GB of mobile data
- Revenue segmentation by technology: 2G, 3G, 4G, 5G
- Revenue from:
- Voice (total and per minute)
- Data (total and per GB)
- Messaging
- Handset revenue segmentation: prepaid vs. contract
- Revenue from: mobile broadband and IoT services
Fixed:
- Total fixed retail revenue and GDP share
- Revenue breakdown by:
- Voice services
- Dedicated connections
- Broadband technologies (ADSL/VDSL, FTTP/B, cable modem, FWA, 5G FWA, other technologies)
- ICT services
- Pay TV revenue
Wholesale Revenue
- Mobile wholesale revenue
- Fixed wholesale revenue
Average Spend and Revenue Per User
Average Spend Per User (ASPU)
Mobile:
- Total ASPU
- Breakdown by service: voice, data, mobile broadband, and IoT
- Handset-based ASPU segmentation: total, prepaid, contract, voice, messaging, data
Fixed:
- Voice ASPU
- Broadband ASPU (ADSL/VDSL, FTTP/B, cable modem, FWA, 5G FWA, other technologies)
Average Revenue Per User (ARPU)
Mobile:
- Total ARPU
- ARPU by: prepaid vs. contract
- ARPU segmentation by service: voice, data, messaging
- ARPU segmentation by technology: 2G, 3G, 4G, 5G
This report offers a comprehensive assessment of Tanzania’s telecom market, with detailed metrics, forecasts, and operator strategies.
