Updated in October 2024 with data to 2Q 2024
This report, accompanied by extensive data, provides an in-depth analysis of Ivory Coast’s sector. It covers key performance indicators (KPIs) and essential statistics, including subscriber numbers, market penetration, revenue trends, and average revenue per user (ARPU). The report also examines the strategies of leading telecom providers in both fixed and mobile markets, highlighting market share distribution and infrastructure developments.
Companies Covered
The report includes insights on major telecommunications operators in Ivory Coast, such as:
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- Maroc Telecom (Moov)
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- MTN
- Orange
Data and Metrics Included
Our analysis presents a wide range of essential telecom industry metrics, with historical data available from 2008 onwards. Key focus areas include:
Connections
Mobile:
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- Total connections (including handsets and mobile broadband, with and without IoT)
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- Handset distribution: smartphones vs. basic phones, smartphone market share
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- Mobile broadband penetration
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- Network technology breakdown: 2G, 3G, 4G, 5G (percentage share of each)
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- Subscription types: prepaid vs. contract and their respective shares
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- IoT-specific connections and penetration rates
Fixed:
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- Voice services: narrowband, VoBB, and dial-up
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- Broadband technologies: ADSL/VDSL, fiber (FTTP/B), cable modem, fixed wireless access (FWA), 5G FWA, and other methods
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- Broadband and voice penetration rates across households and businesses
Pay TV:
- Subscriber base and penetration statistics
Traffic Data
Mobile:
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- Outgoing mobile voice call minutes
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- Average minutes of use (MoU) per connection
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- Total and per-user mobile data consumption
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- Number of messages sent per connection
Fixed:
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- Outgoing fixed-line voice call minutes
- MoU per active fixed-line connection
Macroeconomic and Market-Wide Indicators
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- GDP impact
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- Population figures
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- Number of households and business locations
- Currency exchange rates
Market Share and Operator Performance
Mobile:
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- Total, prepaid, and contract connections, along with market share and year-over-year changes
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- Breakdown of service revenue: total revenue, voice vs. data earnings, and data’s contribution to overall service revenue
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- ARPU analysis for mobile services, voice, and data
Fixed:
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- Broadband subscriptions, market share, net additions, and annual growth trends
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- Broadband retail revenue and average spend per user (ASPU)
Pay TV:
- Total connections and revenue statistics
Revenue Analysis
Mobile:
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- Total service revenue and its share of GDP
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- Revenue per capita per month
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- Earnings from prepaid vs. contract segments
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- Breakdown of voice, messaging, and data revenue
Fixed:
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- Total revenue, including both retail and wholesale earnings
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- Contribution to GDP
- Revenue per capita per month
Retail Revenue Breakdown
Mobile:
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- Overall revenue and GDP share
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- Revenue per GB
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- Breakdown by network type (2G, 3G, 4G, 5G)
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- Revenue from voice calls (per-minute earnings), data (per GB), and messaging
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- Handset-specific revenue from voice, messaging, and data services
Fixed:
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- Total retail revenue and its economic impact
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- Broadband revenue by technology (ADSL/VDSL, fiber, cable modem, FWA, 5G FWA, and other methods)
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- ICT services revenue
- Pay TV revenue
Wholesale Revenue
- Mobile and fixed wholesale revenue
Average Spend and Revenue Per User
Mobile:
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- ASPU and ARPU for total mobile services, voice, data, and mobile broadband
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- IoT and handset-specific ASPU/ARPU breakdown
Fixed:
- ASPU and ARPU for broadband and voice services
This report is a key resource for understanding Ivory Coast’s telecom market dynamics, providing valuable insights into industry trends, operator strategies, and market opportunities.
