Traditionally, telecom operators have relied on selling more data, SMS messages, or voice services to drive Average Revenue Per User (ARPU) growth. However, the growing demand for unlimited data plans has made this strategy unsustainable. In response, operators are now exploring ways to leverage data-related features and both telecoms and non-telecoms value-added services to entice consumers into purchasing premium plans. This report provides insights into the strategies being employed to generate higher ARPU from customers on unlimited data plans.
Key Findings
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Strategies for Driving ARPU Growth from Unlimited Data Plans
- Detailed analysis of the various strategies telecom operators are using to increase ARPU from customers with unlimited data plans.
- Exploration of how operators are leveraging data features, such as enhanced data management or premium service options, as part of their strategy.
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Consumer Response to Price Increases
- Insights from a consumer survey regarding how consumers on unlimited data plans would react to price hikes of 5% and 10%.
- Analysis of price sensitivity and the factors that may influence customers’ decisions to accept or reject price increases.
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Value-Added Services Preferences
- Data from a consumer survey on the value-added services that consumers on unlimited data plans currently use and which services they would be willing to pay extra for.
- Identification of key services that could drive incremental ARPU, including both telecom and non-telecom offerings.
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Recommendations for ARPU Growth
- Actionable recommendations for telecom operators on how to increase ARPU from unlimited data plan users.
- Focus on incorporating valuable services, enhancing customer experience, and utilizing tailored pricing strategies.
Information Included in This Report
- Analysis of strategies employed by operators to increase ARPU from consumers with unlimited data plans.
- Survey data that explores consumer responses to price increases and preferences for value-added services.
- Practical recommendations for operators seeking to boost ARPU while maintaining customer satisfaction and loyalty.
This report provides telecom operators with essential insights and strategies to grow ARPU in an increasingly competitive market where unlimited data plans are the norm.
