Global Mobile Customer Satisfaction Trends Survey

This report, based on the results from a consumer survey which provides an in-depth analysis of how customer satisfaction with mobile services is changing over time across regions including Asia–Pacific, Europe, the Middle East and Africa, and North America. The survey encompasses a representative sample of mobile users, with quotas set for age, gender, and geographical distribution. Each country included in the survey had a minimum of 750 respondents.

Key questions addressed in this report include:

How satisfied are consumers with essential aspects of mobile services such as:

  • Pricing
  • Network coverage and speed
  • Data allowances
  • Customer service
  • Overall coverage
  • What are the Net Promoter Scores (NPS) for mobile operators, and how have these scores evolved

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