This report examines the growth of digital sub-brands in the Middle East and North Africa (MENA) region, particularly their role in capturing new customer segments and creating additional revenue opportunities for telecom operators. It presents detailed case studies and offers actionable recommendations for both established operators and those planning to introduce their own digital sub-brands.
Key topics covered in this report include:
- Which customer segments are served by the highlighted sub-brands?
- How do operators successfully launch and market their sub-brands?
- What distinct features define the offerings of these sub-brands?
- In what ways do sub-brands set themselves apart from their competitors?
- What impact have digital sub-brands had on the overall performance of their parent operators?
