This report examines the strategies that six mobile operators have used to differentiate their unlimited data plans. It highlights the most common approaches, evaluates their advantages and disadvantages, and provides insights into how operators position their offerings to attract and retain customers.
Key Findings
- Common Strategies for Differentiation
- Analysis of the primary methods operators use to make their unlimited data plans stand out.
- Comparisons of different pricing models, speed tiers, and usage restrictions.
- Usage of Unlimited Data Allowances
- How operators manage network congestion while maintaining an “unlimited” experience.
- Approaches such as speed throttling, fair usage policies, and prioritization of traffic.
- Value-Added Services (VAS) in Unlimited Plans
- The most frequently included telecom-related VAS, such as streaming bundles, cloud storage, and roaming benefits.
- Non-telecom-related VAS used as differentiators, such as entertainment subscriptions, gaming perks, and lifestyle benefits.
Key Questions Answered
- What are the most common strategies mobile operators use to differentiate their unlimited data plans?
- How do operators allow consumers to use their unlimited data allowances?
- Which value-added services are most commonly included in unlimited data plans?
- What non-telecom-related value-added services are being used as differentiators?
Operators Included as Case Studies
- EE (UK)
- Movistar (Spain)
- stc (Saudi Arabia)
- Swisscom (Switzerland)
- Telenor (Sweden)
- Verizon (USA)
This report provides a comprehensive look at how operators structure and market their unlimited data plans, offering insights into best practices and emerging trends in the industry.
