Canada: Consumer Insights Study

This report delivers essential insights from a consumer survey conducted in Canada, providing an operator-specific analysis of fixed broadband, mobile, and pay-TV services.

The survey was conducted in 2024 and utilized a sample representative of Canada’s mobile internet user population. Quotas were established for age, gender, and geographic location to achieve balanced representation. The survey included a minimum of 1000 participants.

Areas Covered in This Report:

  • Customer satisfaction and Net Promoter Scores (NPS) for fixed broadband and mobile providers in Canada.
  • Primary factors influencing mobile customer satisfaction and likelihood of switching providers.
  • Distribution of fixed broadband users by speed tier and mobile users by data plan.
  • Impact of operator service channels on customer satisfaction.

Adoption rates and NPS of the most widely used streaming video services in Canada

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